Al Ghad Newspaper was founded on the vision that professionalism is the key to success in the fast-developing media landscape in Jordan and the region alike, and from a deep conviction that any media-related project must bring knowledge to the reader and be a positive influence in society – one that implements the highest standards in both form and content.
Since its inception in August 2004, Al Ghad always aspires to meet the reader’s need for a professional, credible and independent publication that tackles and appreciates the issues relevant to their lives. At the time, the newspaper was also aware of the telecom revolution sweeping across the nation, which greatly transformed the media industry.
Al Ghad strove to act as an independent newspaper that aims to serve the nation and its citizens and safeguard their right to know the truth. Al Ghad has placed for itself a number of professional ethics – multiplicity, neutrality and tolerance. These ethics will continue to be cornerstones of the newspaper’s philosophy as it become a venerated podium for the enlightened opinion and objective analysis.
Al Ghad comprises of five specialized sections which, in addition to the main newspaper, include economics (Souq Wa Mal), varieties (Hayatuna) and sports (the Challenge), in addition to a bi-monthly publication specializing in automotives. In all these publications, the newspaper strives to deliver truth and entertainment in a presentation that is based on honesty, respect for the reader’s intelligence and their right to truth.
These efforts go hand-in-hand with the fact that Al Ghad is consistently keeping up with the various developments in the advertising industry, providing advertisers with an innovative, highly effective medium through which they can secure nationwide coverage. The newspaper has several advantages that differentiate it from its competitor, including the fact that it is the fastest growing publication in the Kingdom and the publication with the largest fixed subscriber base, readership and overall reader satisfaction rates. These statistics were published according to two high profile studies conducted by IPSOS-Stat and IREX the USAID-funded program, which placed Al Ghad at the forefront of Jordan’s media scene due to its unique independence and credibility. Al Ghad’s commitment to these ethics have helped the newspaper become one of the most respected sources for local and international news and a reference of choice for many high profile news agencies around the world.
Through its award-winning, constantly updated, highly intuitive website, Al Ghad has achieved a considerable online presence, reaching readers in more than 120 countries. The newspaper is the only local institution that has a customer service center that communicates reader feedback and works hard to find fast, sustainable solutions.
The newspaper is run by a qualified team of high-caliber experts, all of whom are committed to safeguarding its position as a landmark in the Middle Eastern media landscape. In addition, the newspaper has reaped the fruits of its labors by garnering several regional and international awards. In the 7th Asia Media Awards, organized by the World Association of Newspapers and News Publishers (IFRA), the newspaper received three awards in the categories of Best Design, Best Front Page, and Best Electronic Portal – proving its position as a forerunner of the media and press revolution in the region.