Effective Measure

Effective Measure

Effective Measure is a Digital Media Planning Platform and Online Research Fieldwork service with regional offices in Dubai, UAE.

Effective Measure’s key objective is to grow the Digital Industry by providing World Class technology and insight to help clients make confident decisions.

Effective Measure is a Digital Media Planning Platform which fuses web traffic information with demographic profile information to help Agencies (such as Starcom, OMG, Mindshare, UM and Mediaedge) in the Middle East to optimize their online advertising campaign plans.

The benefit for publishers of being on Effective Measure is that they maximize their exposure by being in front of agencies at the critical time of campaign planning.

The benefit for media agencies is that they have credible third party analytics providing an apples-for-apples comparison of the online universe in the MENA region, to effectively reach their online audience.

Online Research Fieldwork Services by Effective Measure include an Insight Engine, which is a solution for advertisers, agencies and publishers to gain deep insight on their target market by surveying them online. With a potential respondent pool of over 4 million Internet users a day, advertisers and agencies, can survey niche audiences extremely quickly and cost effectively. Website owners, who have opted into this program, earn an additional stream of revenue for their business and have the potential to get deeper understanding of visitors to their site.

Effective Measure is prepared to offer a free on-site consultation and demonstration of its insight and technology capabilities.

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Middle East, North Africa, South East Asia, Australasia.


+971 43639714
Dubai [at] effectivemeasure.com

Major Clients

Ikoo, Zawya, Motivate, LINKdotNET, Sarmady, Jeeran, Al Bawaba, OMG, Starcom Mediavest, Mindshare, Du and others.